During his MA at the Royal College of Art in London, Swiss graphic designer Alexandre Bettler started baking bread and delivering to his customers by bike. The process of bread making - specifically sourdough baking - then became a serious interest and, after working as a graphic designer for seven years, he eventually started doing less and less graphic design to focus on bread making instead.

In recent years he has been running a café and bakery in Walthamstow called Today Bread, where he sells bread and gives workshops and classes. Watch Bettler speak about bread as a tool for communication, running a café, food waste and how he approaches the issue in this episode of Creative Heads.

‍