And the winner is… Switzerland!

The annual WPP BAV Best Countries Study collects the views of more than 17,000 individuals across 87 countries, with Switzerland topping the rankings for the second straight year – and sixth time in total.

The study measures the global perceptions of countries which help drive GDP growth, trade, travel and foreign investment.

This year, Switzerland scored particularly well on business openness, political stability, quality of life, and entrepreneurship.

You can find the full report here.